Sevgilim is a trademark that produces high-quality juices, paying attention to the choice of not only high-quality fruits and vegetables but also their varieties. Because they believe variety is essential for high quality juices.
SEVGILIM
INTRODUCTION
LOGOTYPE AND CONCEPT
Desa's design team was asked to create a visual brand identity to articulate the unique personality of each taste and a brand identity system that could work across various print and online applications, including packaging, print materials, as well as on social media. Pastel color palette, elegat typography plays with the fresh and romantic feel of the brand.
+ PACKAGING DESIGN
Our task was to create a visual image of the brand and packaging design that would evoke a feeling of spring romance, convey the sunny mood of the fruit-picking season, and also make people want to share juicy pleasure with their loved ones.
For each taste, we created an illustration and selected a specific color. Such illustrations and pastel color palette help to convey a romantic mood, talk about fruit varieties used for juices, and make the packaging looks premium.
THE VARIETY
IS ESSENTIAL
+ BRAND IDENTITY
+ PACKAGING DESIGN
CONCEPT
To make the trademark memorable, we have created several merch products that increase brand awareness and inspire customer loyalty.
MERCHANDISE
MERCHANDISE
