+ BRAND STRATEGY
+ VISUAL IDENTITY
+ MARKETING MATERIALS
+ VIDEO PRODUCTION
+ COPYWRITING
+ SOCIAL MEDIA
+ WEBSITE
The establishment of this brand was driven by a profound aspiration to craft the quintessential caviar experience. Caviar Imperial brand stands as the preferred selection among 21 out of the 26 prestigious Michelin three-starred restaurants located in Paris, with illustrious culinary destinations such as Alain Ducasse at the Hôtel Plaza Athénée choosing to feature it. Across the Atlantic, esteemed seafood connoisseur Eric Ripert proudly serves Caviar Imperial at the renowned Le Bernardin in New York City. Furthermore, Qatar Executive Jets has elected to elevate their private jet experience by incorporating Caviar Imperial products into their onboard offerings.
CAVIAR IMPERIAL
+ BRAND IDENTITY
+ PACKAGING DESIGN
+ WEBSITE
INTRODUCTION
Individual preferences and discerning palates play a pivotal role in the realm of caviar. Diverse connoisseurs seek distinct qualities; some favor the alluring saltiness, while others seek the indulgent buttery notes and a pristine finish. Our strategic undertaking was to conceive a brand identity and packaging design that authentically captures the essence of caviar, paying homage to its rich traditions and variety.
PACKAGING DESIGN
THE VARIETY
AND TRADITIONS
